| 000 | 00406nam a2200145Ia 4500 | ||
|---|---|---|---|
| 999 |
_c146640 _d146640 |
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| 020 | _a0761934774 (pbk.) | ||
| 040 | _cCUS | ||
| 082 |
_a301.2 _bEDI/C |
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| 100 | _aSinghal, Arvind | ||
| 245 | 0 |
_aCommunication of innovations : A journey with Ev Rogers/ _cArvind Singhal, |
|
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi: _bSAGE Publications, _c2006. |
||
| 300 | _a260 p. | ||
| 505 | _a Foreword - Peter ClarkePrefaceCommunication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind SinghalRevisiting Diffusion Theory - James W Dearing and Gary MeyerCommunication Network Analysis and the Diffusion of Innovations - Thomas W ValenteInnovation as a Knowledge Generation and Transfer Process - Dorothy A LeonardOn Integrating Social Cognitive and Social Diffusion Theories - Albert BanduraSocial Marketing and the Broadening of Marketing Movement - Philip KotlerCommunication and Social Change in Developing Countries - Srinivas MelkoteImplementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny AdhikaryaEntertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana EliasEverett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-RogersIndexes | ||
| 650 | _aCommunication of technical information. | ||
| 650 | _aDiffusion of innovations -- History -- 20th century. | ||
| 650 | _aTechnology transfer. | ||
| 942 | _cWB16 | ||