| 000 | 15105nam a2200133 4500 | ||
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| 020 | _a9788177229714 | ||
| 040 | _cCUS | ||
| 082 |
_a001.42 _bRAM/R |
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| 245 |
_aResearch methdology _cRamamurthy, G.C. |
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| 260 |
_aNew Delhi : _bDreamtech Press , _c2011. |
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| 300 | _a708 p. | ||
| 505 | _aChapter 1: Fundamentals of Research.. 1.1 Introduction 1.2 Concepts of Research 1.2.1 Research as a Scientific Method 1.2.2 Types of Research 1.2.3 Motivational Research 1.2.4 Research Approach 1.2.5 Significance of Research. 1.2.6 Applying Research in Different Fields of Management. 1.2.7 Characteristics of Good Research 1.2.8 Problems Encountered by Researcher 1.2.9 Research Method versus Research Methodology 1.3 Research Process 1.4 Creativity in Research 1.5 Ethics in Research 1.6 Managers and Research 1.7 Summary 1.8 Key Terms 1.9 Exercise Multiple Choice Questions. Short Answer Type Questions Long Answer Type Question Chapter 2: Research Problem 2.1 Introduction / 2.2 ) Concept of Research Problem ^ " 2.2.1 Need of Research Problem 2.2.2 Defining Research Problem , 2.2.3 Identifying Research Problem. 2.2.4 Formulating Research Problem 2.3 Conditions and Components of Research Problem 2.4 Summary 2.5 Key Terms. 2.6 Exercist Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 3: Research Design 3.1 Introduction 3.2 Concept of Research Design , 3.3 Need and Features of Research Design 3.4 Components of Research Design 3.5 Types of Research Design 3.5.1 Research Design for Exploratory Studies. 3.5.2 Research Design for Descriptive and Diagnostic Studies. 3.5.3 Research Design for Experimental Studies . 3.6 Summar) 3.7 Key Terms 3.8 Exercise Multiple Choice Questions Short Answer Type Questions. Long Answer Type Questions. Chapter 4: Sampling 4.1 Introduction 4.2 Concept of Sampling. 4.2.1 Census versus Sample Survey 4.2.2 Developing Sampling Design 4.2.3 Charact'^tistirs nf a Good Sampling Design. 4.3 Sampling Error 4.4 Non-Sampling Errors... 4.5 Methods of Sampling.... 4.5.1 Non-Probability Sampling 4.5.2 Probability Sampling 4.6 Summary..., 4.7 Key Terms. 4.8 Exercise Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 5: Measurement and Scaling Techniques j.l IiitnxliK lion.. j.2 ofMrasnrcmciil j.2.1 McasmctJicnl Si.ilo.. j.2.2 Drvclopiny Mt asiin ine ni I odIs. Basic Crilcria ()f(ic)(Kl McasmcmciU Tools I'arors in Mc.isinciticni, j.3 Concept ol Scaiint; j.3.1 Mcaninii oI Sc alinti j.3.2 Bases ol"Sc ale Classiiic ation AiJinoac hes oi Sc ale ( lonslruc tion ,0.4 l\pes ol Scale."' .').4.1 Rating Scale .0.4.2 Ranking Scale. 0.4.3 Arbitrary Scale .0.4.4 DilTerential Scale . .0.4.0 Sumniated Scale.. 5.4.6 Cumulative Scale. 5.4.7 Factor Scale 5.5 Summary 5.6 Key Terms.. 5.7 Exercises. Multiple Choice Questions., Short An.swer Type Questions Long Answer Type Questions Chapter 6: Methods of Data Collection. 6.1 Introductior 6.2 Concept of Data Collection 6.3 Types of Data 6.4 Methods of Primary Data Collection 6.4.1 Observation Method 6.4.2 Interview Method 6.4.3 Questionnaire Method . 6.4.4 Socio-metrie Method 6.4.5 Schedule Method 6.5 Some Other Methods of Primary Data Collection 6.6 Methods of Secondary Data Collection. 6.7 Selecting an Appropriate Method of Data Collection 6.8 Summary 6.9 Key Terms, 6.10 Exercise Multiple Choice Questions. Short Answer Type Questions Long Answer Type Questions Chapter 7: Data Processing and Analysis 7.1 Introduction 7.2 Concept of Data Processing. 7.2.1 Editing 7.2.2 Coding. 7.2.3 Classification 7.2.4 Data Entry... 7.2.5 Tabulation... 7.3 Concept of Data Analysis . 7.4 Measures of Central Tendency. 7.4.1 Mean.... 7.4.2 Median 7.4.3 Mode... 7.5 Measures of Dispersion 7.5.1 Range 7.5.2 Mean Deviation. 7.5.3 Standard Deviation 7.6 Measure of Skewness 7.7 Measures of Relationship 7.7.1 Correlation Analysis 7. 7.2 Causal Analysis 7.8 Other Statistical Measures used in Research.. 7.8.1 Index Numbers. 7.8.2 Time Series Analysis..., 7.8.3 Decision Tree Analysis 7.9 Summary. 7.10 Key Terms 7.11 Exercise.... Multiple Choice Questions Short Answer Type Questions, Long Answer Type Questions, Chapter 8: Concept of Hypothesis 8.1 Introduction. 8.2 Defining Hypothesis.. 8.2.1 Characteristics of Hypothesis 8.2.2 Types of Hypothesis - ~ ^3 -Hypothesis Testing 8.3.1 Null Hypothesis and Alternative Hypothesis 8.3.2 Decision Rule... n 8.3.3 Two-tailed Test 8.3.4 One-tailed Test. 8.4 Procedure of Hypothesis Testing 8.5 Summary 8.6 Key Terms, 8.7 Exercise. Multiple Choice Questions Short Answer Type Questions.... Long Answer Type Questions.... Chapter 9: Parametric Tests . 9.1 Introduction. 9.2 Types of Hypothesis Testing 9.3 Parametric Tests. 9.4 One-Sample Tests.... Exploring Case-I. Exploring Case-II Exploring Case-II Exploring Case-D Exploring Case-V Exploring Case-V Exploring Case-V 9.5 Two- Sample Test.... 9.5.1 Differences between Two Independent Samples 9.5.2 Differences between the Two Proportions. 9.5.3 Comparing Two Related Samples 9.5.4 Study of Equality ofVariances of Two Populations. 9.6 Summary.. 9.7 Key Terms 9.8 Exercise Multiple Choice Questions Short Answer Type Questions.... Long Answer Type Questions.... Numerical Questions Chapter 10: Non-Parametric Tests.. 10.1 Introduction 10.2 Non-Parametric Test. 10.3 Sign Test 10.3.1 One Sample Sign Test 10.3.2 Two Sample Sign Test 10.4 Rank Correlation. 10.5 Rank Sum Test 10.5.1 Mann-Whitney Test (or U Test). 10.5.2 Kruskal Wallis Test. 10.6 Wilcoxon Matched Pairs Test/Signed Rank Test. 10.7 Chi-square Test 10.7.1 Chi-square Test for Goodness of Fit 10.7.2 Chi-Square Test for Independence 10.8 Exploring ANOVA. 10.8.1 One Way ANOVA. 10.8.2 Two Way ANOVA. 10.9 ANOCOVA 10.10 Summary 10.11 Key Terms 10.12 Exercise Multiple Choice Questions. Short Answer Type Questions, Long Answer Type Questions Numerical Questions Chapter 11: Model Building and Decision-Making 11.1 Introduction 11.2 Concept of Model Building 11.2.1 Stages in Model Building 11.2.2 Types of Business Problems 11.3 Types of Decision- Making Models 11.3.1 Rational Model 11.3.2 Intuitive Model 11.3.3 Recognition Primed Decision-Making Model 11.4 Decision-Making Process 11.5 Decision-Making Conditions and Strategies. 11.6 Summary 11.7 Key Terms 11.8 Exercise Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 12: Report Writing 12.1 Introduction 12.2 Report Proposal. 12.3 Research Report 12.4 Written Report 12.4.1 Audience of a Report. 12.4.2 Types of Reports. 12.4.3 Steps in Writing a Report.. 12.5 Integral Parts of Report 12.6 Oral Presentations 12.7 Summary 12.8 Key Terms 12.9 Exercise. Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 13: Computer Application in Research Methodology 13.1 Introduction 13.2 Computer Application in Research Methodology. 13.3 SPSS Software 13.4 Descriptive Statistics 13.4.1 Frequency Analysis 13.4.2 Descriptive Analy.sis. 13.4.3 Crosstabs Analysis 13.5 Bivariate Statistics 13.5.1 One-Way ANOVA. 13.6 Regression Analysis 13.7 Summary 13.8 Key Terms. 13.9 Exercise Multiple Choice Questions. Short Answer Type Questions. Long Answer Type Questions, Case Studies Case Study-1: New Balance: Attaining a Balance in Marketing Strategy Case Study-2: Young TV: The World's Most Widely Distributed T V Network Case Study-3: Levi's: Fadingjeans and Market Share Case Study-4: Market Strategy Plan Case Study-5: The Retention Problem of XYZ Company Case Study-6: Discovering Customer Needs through Research. Case Study-7: Launching of New Products by Kellogg. Case Study-8: Role of Research in Designing New Products Case Study-9: Marketing Research at Proctor and GambleChapter 1: Fundamentals of Research.. 1.1 Introduction 1.2 Concepts of Research 1.2.1 Research as a Scientific Method 1.2.2 Types of Research 1.2.3 Motivational Research 1.2.4 Research Approach 1.2.5 Significance of Research. 1.2.6 Applying Research in Different Fields of Management. 1.2.7 Characteristics of Good Research 1.2.8 Problems Encountered by Researcher 1.2.9 Research Method versus Research Methodology 1.3 Research Process 1.4 Creativity in Research 1.5 Ethics in Research 1.6 Managers and Research 1.7 Summary 1.8 Key Terms 1.9 Exercise Multiple Choice Questions. Short Answer Type Questions Long Answer Type Question Chapter 2: Research Problem 2.1 Introduction / 2.2 ) Concept of Research Problem ^ " 2.2.1 Need of Research Problem 2.2.2 Defining Research Problem , 2.2.3 Identifying Research Problem. 2.2.4 Formulating Research Problem 2.3 Conditions and Components of Research Problem 2.4 Summary 2.5 Key Terms. 2.6 Exercist Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 3: Research Design 3.1 Introduction 3.2 Concept of Research Design , 3.3 Need and Features of Research Design 3.4 Components of Research Design 3.5 Types of Research Design 3.5.1 Research Design for Exploratory Studies. 3.5.2 Research Design for Descriptive and Diagnostic Studies. 3.5.3 Research Design for Experimental Studies . 3.6 Summar) 3.7 Key Terms 3.8 Exercise Multiple Choice Questions Short Answer Type Questions. Long Answer Type Questions. Chapter 4: Sampling 4.1 Introduction 4.2 Concept of Sampling. 4.2.1 Census versus Sample Survey 4.2.2 Developing Sampling Design 4.2.3 Charact'^tistirs nf a Good Sampling Design. 4.3 Sampling Error 4.4 Non-Sampling Errors... 4.5 Methods of Sampling.... 4.5.1 Non-Probability Sampling 4.5.2 Probability Sampling 4.6 Summary..., 4.7 Key Terms. 4.8 Exercise Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 5: Measurement and Scaling Techniques j.l IiitnxliK lion.. j.2 ofMrasnrcmciil j.2.1 McasmctJicnl Si.ilo.. j.2.2 Drvclopiny Mt asiin ine ni I odIs. Basic Crilcria ()f(ic)(Kl McasmcmciU Tools I'arors in Mc.isinciticni, j.3 Concept ol Scaiint; j.3.1 Mcaninii oI Sc alinti j.3.2 Bases ol"Sc ale Classiiic ation AiJinoac hes oi Sc ale ( lonslruc tion ,0.4 l\pes ol Scale."' .').4.1 Rating Scale .0.4.2 Ranking Scale. 0.4.3 Arbitrary Scale .0.4.4 DilTerential Scale . .0.4.0 Sumniated Scale.. 5.4.6 Cumulative Scale. 5.4.7 Factor Scale 5.5 Summary 5.6 Key Terms.. 5.7 Exercises. Multiple Choice Questions., Short An.swer Type Questions Long Answer Type Questions Chapter 6: Methods of Data Collection. 6.1 Introductior 6.2 Concept of Data Collection 6.3 Types of Data 6.4 Methods of Primary Data Collection 6.4.1 Observation Method 6.4.2 Interview Method 6.4.3 Questionnaire Method . 6.4.4 Socio-metrie Method 6.4.5 Schedule Method 6.5 Some Other Methods of Primary Data Collection 6.6 Methods of Secondary Data Collection. 6.7 Selecting an Appropriate Method of Data Collection 6.8 Summary 6.9 Key Terms, 6.10 Exercise Multiple Choice Questions. Short Answer Type Questions Long Answer Type Questions Chapter 7: Data Processing and Analysis 7.1 Introduction 7.2 Concept of Data Processing. 7.2.1 Editing 7.2.2 Coding. 7.2.3 Classification 7.2.4 Data Entry... 7.2.5 Tabulation... 7.3 Concept of Data Analysis . 7.4 Measures of Central Tendency. 7.4.1 Mean.... 7.4.2 Median 7.4.3 Mode... 7.5 Measures of Dispersion 7.5.1 Range 7.5.2 Mean Deviation. 7.5.3 Standard Deviation 7.6 Measure of Skewness 7.7 Measures of Relationship 7.7.1 Correlation Analysis 7. 7.2 Causal Analysis 7.8 Other Statistical Measures used in Research.. 7.8.1 Index Numbers. 7.8.2 Time Series Analysis..., 7.8.3 Decision Tree Analysis 7.9 Summary. 7.10 Key Terms 7.11 Exercise.... Multiple Choice Questions Short Answer Type Questions, Long Answer Type Questions, Chapter 8: Concept of Hypothesis 8.1 Introduction. 8.2 Defining Hypothesis.. 8.2.1 Characteristics of Hypothesis 8.2.2 Types of Hypothesis - ~ ^3 -Hypothesis Testing 8.3.1 Null Hypothesis and Alternative Hypothesis 8.3.2 Decision Rule... n 8.3.3 Two-tailed Test 8.3.4 One-tailed Test. 8.4 Procedure of Hypothesis Testing 8.5 Summary 8.6 Key Terms, 8.7 Exercise. Multiple Choice Questions Short Answer Type Questions.... Long Answer Type Questions.... Chapter 9: Parametric Tests . 9.1 Introduction. 9.2 Types of Hypothesis Testing 9.3 Parametric Tests. 9.4 One-Sample Tests.... Exploring Case-I. Exploring Case-II Exploring Case-II Exploring Case-D Exploring Case-V Exploring Case-V Exploring Case-V 9.5 Two- Sample Test.... 9.5.1 Differences between Two Independent Samples 9.5.2 Differences between the Two Proportions. 9.5.3 Comparing Two Related Samples 9.5.4 Study of Equality ofVariances of Two Populations. 9.6 Summary.. 9.7 Key Terms 9.8 Exercise Multiple Choice Questions Short Answer Type Questions.... Long Answer Type Questions.... Numerical Questions Chapter 10: Non-Parametric Tests.. 10.1 Introduction 10.2 Non-Parametric Test. 10.3 Sign Test 10.3.1 One Sample Sign Test 10.3.2 Two Sample Sign Test 10.4 Rank Correlation. 10.5 Rank Sum Test 10.5.1 Mann-Whitney Test (or U Test). 10.5.2 Kruskal Wallis Test. 10.6 Wilcoxon Matched Pairs Test/Signed Rank Test. 10.7 Chi-square Test 10.7.1 Chi-square Test for Goodness of Fit 10.7.2 Chi-Square Test for Independence 10.8 Exploring ANOVA. 10.8.1 One Way ANOVA. 10.8.2 Two Way ANOVA. 10.9 ANOCOVA 10.10 Summary 10.11 Key Terms 10.12 Exercise Multiple Choice Questions. Short Answer Type Questions, Long Answer Type Questions Numerical Questions Chapter 11: Model Building and Decision-Making 11.1 Introduction 11.2 Concept of Model Building 11.2.1 Stages in Model Building 11.2.2 Types of Business Problems 11.3 Types of Decision- Making Models 11.3.1 Rational Model 11.3.2 Intuitive Model 11.3.3 Recognition Primed Decision-Making Model 11.4 Decision-Making Process 11.5 Decision-Making Conditions and Strategies. 11.6 Summary 11.7 Key Terms 11.8 Exercise Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 12: Report Writing 12.1 Introduction 12.2 Report Proposal. 12.3 Research Report 12.4 Written Report 12.4.1 Audience of a Report. 12.4.2 Types of Reports. 12.4.3 Steps in Writing a Report.. 12.5 Integral Parts of Report 12.6 Oral Presentations 12.7 Summary 12.8 Key Terms 12.9 Exercise. Multiple Choice Questions Short Answer Type Questions Long Answer Type Questions Chapter 13: Computer Application in Research Methodology 13.1 Introduction 13.2 Computer Application in Research Methodology. 13.3 SPSS Software 13.4 Descriptive Statistics 13.4.1 Frequency Analysis 13.4.2 Descriptive Analy.sis. 13.4.3 Crosstabs Analysis 13.5 Bivariate Statistics 13.5.1 One-Way ANOVA. 13.6 Regression Analysis 13.7 Summary 13.8 Key Terms. 13.9 Exercise Multiple Choice Questions. Short Answer Type Questions. Long Answer Type Questions, Case Studies Case Study-1: New Balance: Attaining a Balance in Marketing Strategy Case Study-2: Young TV: The World's Most Widely Distributed T V Network Case Study-3: Levi's: Fadingjeans and Market Share Case Study-4: Market Strategy Plan Case Study-5: The Retention Problem of XYZ Company Case Study-6: Discovering Customer Needs through Research. Case Study-7: Launching of New Products by Kellogg. Case Study-8: Role of Research in Designing New Products Case Study-9: Marketing Research at Proctor and Gamble | ||
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