Introducing communication research: Paths of inquiry/ Donald Treadwell
Material type: TextPublication details: New Delhi: Sage, 2011Description: 226 pISBN: 9781412944571Subject(s): Communication -- Research -- Methodology | Media Studies | KommunikationsforschungDDC classification: 302.2072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.2072 TRE/I (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P14740 |
Getting started: possibilities and decisions --
First decision: what, why, how? --
Ethics: what are my responsibilities as a researcher? --
You could look it up: reading, recording, and reviewing research --
Measurement: research using numbers --
Summarizing research results: data reduction and descriptive statistics --
Generalizing from research results: inferential statistics --
Sampling: who, what, and how many? --
Surveys: putting numbers on opinions --
Experiments: researching cause and effect --
Watching and listening: qualitative research for in-depth understanding --
Content analysis: understanding communication content in numbers --
Rhetorical and critical analyses, and more: understanding communication content in words --
Writing and presenting research.
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