The end of advertising as we know it/ Sergio Zyman, Armin Brott.
Material type: TextPublication details: Chichester: Wiley, 2003Description: 239 pISBN: 047142966XSubject(s): PublicitatDDC classification: 659.1Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 659.1 ZYM/E (Browse shelf(Opens below)) | Available | P20577 |
1. The First Casualty - How We Killed Traditional Advertising.
2. Success Can Be Deadly - Don't Take Your Brand Awareness For Granted.
3. Fish Where the Fish Are.
4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.
5. Packaging Matters - It's Your Last, Best Shot, So Make it a Good One.
6. To Sponsor or Not to Sponsor; That's the Question.
7. Free Media - Your Best Friend or Your Worst Enemy.
8. Making Your Employees Part of Your Message and Your Product.
9. The Proof is in the Pudding.
10. Never Miss Another Opportunity.
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