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The paradox of assert pricing/ Peter Bossaerts by Bossaerts, Peter. Material type: Text Publication details: USA: Princeton University Press, 2002Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 332.6 BOS/P.
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Legends in marketing: Kent B. Monroe/ series editor, Jagdish N. Sheth ; volume editors, Dhruv Grewal, Anne L. Roggeveen. by Sheth, Jagdish N., ed | Grewal, Dhruv, ed | Roggeveen, Anne L., ed. Series: (Legends in marketing)Material type: Text Publication details: New Delhi: Sage, 2011Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.80092 SHE/L.
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Legends in marketing: Kent B. Monroe/ series editor, Jagdish N. Sheth ; volume editors, Monika Kukar-Kinney, Nancy M. Ridgway. by Sheth, Jagdish N., ed | Kukar-Kinney, Monika, ed | Ridgway, Nancy M., ed. Series: (Legends in marketing)Material type: Text Publication details: New Delhi: Sage, 2011Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.80092 SHE/L.
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