Using communication theory: an introduction to planned communication/ Sven Windahl and Benno H. Signitzer with Jean T. Olson
Material type: TextPublication details: New York: Sage, 2009Description: ix, 302 p. : ill. ; 24 cmISBN: 9781412948395Subject(s): Mass media--Planning | Communication planning | Communication--Philosophy DDC classification: 302.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.2 WIN/U (Browse shelf(Opens below)) | Available | P40992 |
Preface
Note on the New Edition
1 Introduction
Part I The Basics
2 Conceptual Tools
3 The Nature of Communication Planning
4 Not All Problems Are Communication Problems
5 Categorization of Basic Strategies
Part II Theoretical Approaches to Communication Planning
6 Multi-Step Flow Approaches (1); The Two-Step Model
7 Multi-Step Flow Approaches (2): Diffusion of Innovations Theory
8 A Network Approach
9 Systems Theory Perspectives
10 Social Marketing Perspectives
11 Communication Campaigns: A Meeting Place for Different Approaches
Part III The Elements of Mass Communication Theories
12 The Sender/Communicator
13 The Message
14 The Medium
15 The Audience
16 Effects
Afterword
Glossary
Bibliography
Index
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