Using communication theory: An introduction to planned communication/ Sven Windahl and Benno H. Signitzer with Jean T. Olson
Material type: TextPublication details: London: Sage, 2009Edition: 2nd edDescription: 302 pISBN: 9781412948395Subject(s): Communication planning | Mass media -- Planning | Communication -- PhilosophyDDC classification: 302.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.2 WIN/U (Browse shelf(Opens below)) | Available | P14864 |
Introduction --
Conceptual tools --
The nature of communication planning --
Not all problems are communication problems --
Categorization of basic strategies --
Multi-step flow approaches [1]: the two-step model --
Multi-step flow approaches [2]: diffusion of innovations theory --
A network approach --
Systems theory perspectives --
Social marketing perspectives --
Communication campaigns: a meeting place for different approaches --
The sender/communicator --
The message --
The medium --
The audience --
Effects
There are no comments on this title.