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Strategic brand management: building, measuring, and managing brand equity/ Kevin Lane Keller

by Keller, Kavin Lane.

Edition: 3rd ed.Material type: Text Text Publication details: New Jersey: Pearson, 2008Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.827 KEL/S.

The fall of advertising and the rise of PR/ Al Ries and Laura Ries.

by Ries, Al.

Material type: Text Text Publication details: New York: HarperCollins, 2002Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659 RIE/F.

Brands and branding geographies/ edited by Andy Pike.

by Pike, Andy, ed.

Material type: Text Text Publication details: Cheltenham : Edward Elgar Pub., 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.827 PIK/B.

Branding in a competitive marketplace/ Rajat K. Baisya

by Baisya, Rajat K.

Material type: Text Text Publication details: Los Angeles: SAGE, 2013Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

The future of branding/ edited by Rajendra K. Srivastava and Gregory Metz Thomas

by Srivastava, Rajendra K., ed | Thomas, Gregory Metz, ed.

Material type: Text Text Publication details: New Delhi: SAGE, 2015Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Origination : the geographies of brands and branding / Andy Pike.

by Pike, Andy, 1968- [author.].

Material type: Text Text Publication details: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

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