Normal view MARC view ISBD view

The Language of Advertising: Written Texts

By: Goddard, Angela Material type: Text

TextPublication details: London: Routledge, 2008Edition: 2nd edDescription: 131p. ill. ; 25 cmISBN: 9781138127975Subject(s): Advertising--Language | English language--Discourse analysis | English language--Written EnglishDDC classification: 401.4

Contents:

Unit 1. What is an advertisement? -- Unit 2. Attention-seeking devices. Image. Verbal Text. Layout -- Unit 3. Writers, readers and texts. Writer and Narrator. Narratee -- Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping -- Unit 5. Nautical but nice: intertextuality -- Unit 6. Cultural variations. Brand Names -- Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page -- Unit 8. Picture me this. Symbols -- Unit 9. Language on the move. Webpages and paper pages. Commercial advertising. Adbusting. What goes around, comes around.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 7 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Barcode
General Books	Central Library, Sikkim University General Book Section	401.4 GOD/L (Browse shelf(Opens below))	Available	052289
General Books	Central Library, Sikkim University General Book Section	401.4 GOD/L (Browse shelf(Opens below))	Available	P13052
General Books	Central Library, Sikkim University General Book Section	401.4 GOD/L (Browse shelf(Opens below))	Available	P03639
General Books	Central Library, Sikkim University General Book Section	401.4 GOD/L (Browse shelf(Opens below))	Available	P03640
General Books	Central Library, Sikkim University General Book Section	401.4 GOD/L (Browse shelf(Opens below))	Available	P03641
General Books	Central Library, Sikkim University General Book Section	401.4 GOD/L (Browse shelf(Opens below))	Available	P03642
General Books	Central Library, Sikkim University General Book Section	401.4 GOD/L (Browse shelf(Opens below))	Available	P04763

Total holds: 0

Unit 1. What is an advertisement? --
Unit 2. Attention-seeking devices. Image. Verbal Text. Layout --
Unit 3. Writers, readers and texts. Writer and Narrator. Narratee --
Unit 4. How does that sound? Functions. Varieties of Speech and Writing. Presupposition. User Friendliness. 'Reality'. Stereotyping --
Unit 5. Nautical but nice: intertextuality --
Unit 6. Cultural variations. Brand Names --
Unit 7. Tricks of the trade. To Compare or not to Compare. Buzz and Spin. You've Made it to the Top. Coming Off the Page --
Unit 8. Picture me this. Symbols --
Unit 9. Language on the move. Webpages and paper pages. Commercial advertising. Adbusting. What goes around, comes around.

There are no comments on this title.

to post a comment.