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Advertising management : Thomas C. OGuinn, Chris T. Allen & Richard J. Semenik. with integrated brand promotion /

by Thomas C. OGuinn.

Edition: Material type: Text Text Publication details: New Delhi : Cengage Learning, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 GUI/A.

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Advertising management : Thomas C. OGuinn, Chris T. Allen & Richard J. Semenik. with integrated brand promotion /

by OGuinn, Thomas C.

Edition: Material type: Text Text Publication details: New Delhi : Cengage Learning, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 GUI/A.

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