Hospitality & travel marketing/ Alastair M. Morrison

By: Morrison, Alastair MMaterial type: TextTextPublication details: New Delhi : Cengage Learning, 2002Edition: 3rd. edDescription: xviii,625p. : ill. ; 25cmISBN: 9788131502495Subject(s): Marketing--travel | Hospitality managementDDC classification: 647.940688
Contents:
Part I-Introduction to marketing Part II-Planning:reserch and analysis Part III-Planning:marketing strategy and planning Part IV-Implementing the marketing plan Part V-Controlling and evaluating the plan
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		647.940688 MOR/H (Browse shelf(Opens below)) Available P39070
Total holds: 0

Includes index and references.

Part I-Introduction to marketing
Part II-Planning:reserch and analysis
Part III-Planning:marketing strategy and planning
Part IV-Implementing the marketing plan
Part V-Controlling and evaluating the plan

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