Rise of rural consumers in developing countries: Harvesting 3 billion aspirations/ Vijay Mahajan, Kathy Warelow
Material type:
TextPublication details: SAGE, 2016ISBN: 9789386042316Subject(s): Business and ManagementOnline resources: Click here to access online
Contents:
Foreword by A. Didar Singh and Nirankar Saxena; Preface: A Rural Odyssey; Acknowledgements; RECOGNIZING THE RURAL OPPORTUNITY; The Rural Consumer Opportunity; Planting the Seeds of Prosperity in the Rural World; The Influence of Religion in the Emerging Rural World; GROWING AND REAPING RURAL OPPORTUNITY; Growing Consumers in Emerging Rural Markets; Plowing New Routes to Rural Markets; Seeding Innovation and Prosperity Through Technology; Harnessing Innovation to Solve Social Problems; THE RURAL CHALLENGES; The End of the Last Mile; Index.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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e-Books
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Central Library, Sikkim University | Not for loan | E-1600 |
Total holds: 0
Foreword by A. Didar Singh and Nirankar Saxena; Preface: A Rural Odyssey; Acknowledgements; RECOGNIZING THE RURAL OPPORTUNITY; The Rural Consumer Opportunity; Planting the Seeds of Prosperity in the Rural World; The Influence of Religion in the Emerging Rural World; GROWING AND REAPING RURAL OPPORTUNITY; Growing Consumers in Emerging Rural Markets; Plowing New Routes to Rural Markets; Seeding Innovation and Prosperity Through Technology; Harnessing Innovation to Solve Social Problems; THE RURAL CHALLENGES; The End of the Last Mile; Index.
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