Public relations in India: new tasks and responsibilities/ J.V.Vilanilam.
Material type: TextPublication details: Thousand Oaks, Calif.: SAGE, 2011Description: xvii, 291 p.: ill.; 22 cmISBN: 9788132106296Subject(s): Public relations -- India | BUSINESS & ECONOMICS -- Public RelationsDDC classification: 659.20954Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 659.20954 VIL/P (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P22120 |
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
There are no comments on this title.