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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation/ Sharad Sarin

By: Sarin, SharadMaterial type: Text

TextPublication details: Los Angeles: Sage, 2015ISBN: 9789386042248Subject(s): Business and ManagementOnline resources: Click here to access online

Contents:

I. Thinking about B2B Brands 1. Brands and B2B Markets: Putting Things in Perspective 2. Organizational Buying and Role of Brands: The Indian Perspective 3. Brand Management and B2B Marketers: A Deeper Probe II. Creating Corporate Brands: The Key Asset of Any B2B Brand 4. Brand Tata: Leadership with Trust 5. Brand L & T: Nation Building to Building Nations 6. Brand Infosys: An Iconic Brand Reinventing Itself III. Brand Communications 7. Managing Marketing Communications for B2B Markets 8. The Emerging Power of Digital Media for B2B Brands IV. Holistic Brand Management 9. Holistic Brand Management: Seven Cases of B2B Brands V. The Future Challenges 10. Beyond Exports: Creating Indian Global Brands 11. Rekindling their Aspirations through the Idea of Brands 12. Reflections and Afterthoughts

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-1269

Total holds: 0

I. Thinking about B2B Brands
1. Brands and B2B Markets: Putting Things in Perspective
2. Organizational Buying and Role of Brands: The Indian Perspective 3. Brand Management and B2B Marketers: A Deeper Probe

II. Creating Corporate Brands: The Key Asset of Any B2B Brand
4. Brand Tata: Leadership with Trust
5. Brand L & T: Nation Building to Building Nations
6. Brand Infosys: An Iconic Brand Reinventing Itself

III. Brand Communications
7. Managing Marketing Communications for B2B Markets
8. The Emerging Power of Digital Media for B2B Brands

IV. Holistic Brand Management
9. Holistic Brand Management: Seven Cases of B2B Brands

V. The Future Challenges
10. Beyond Exports: Creating Indian Global Brands
11. Rekindling their Aspirations through the Idea of Brands
12. Reflections and Afterthoughts

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