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		The fall of advertising and the rise of PR/ Al Ries and Laura Ries. by Ries, Al. Material type: Text Publication details: New York: HarperCollins, 2002Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659 RIE/F. Place hold Add to cart (remove)
		The 22 immutable laws of branding: how to build a product or service into a world-class brand/ Al Ries and Laura Ries. by Ries, Al. Material type: Text Publication details: New York : HarperBusiness, c2002Other title: Twenty-two immutable laws of branding \| How to build a product or service into a world-class brand.Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 343.082 RIE/I. Place hold Add to cart (remove)
		Positioning: the battle for your mind/ Al Ries and Jack Trout by Ries, Al. Material type: Text Publication details: New York: McGraw-Hill, 2001Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 650 RIE/M. Place hold Add to cart (remove)
		Marketing warfare/ Al Ries; Jack Trout by Ries, Al \| Trout, Jack. Material type: Text Publication details: New York: McGraw-Hill, 1986Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 RIS/M. Place hold Add to cart (remove)
		Positioning : the battle for your mind / Al Ries, Jack Trout. by Ries, Al. Material type: Text Publication details: New York ; London : McGraw-Hill, c2001Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 650 RIE/M. Place hold Add to cart (remove)

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