Normal view MARC view ISBD view

Marketing for Hospitality & Tourism/

By: Kotler;Bowen;MakensMaterial type: Text

TextPublication details: Pearson, ISBN: 9788131739679Online resources: Click here to access online

Contents:

PART I: Understanding the Hospitality and Tourism Marketing Process PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies PART III: Developing the Hospitality and Tourism Marketing Mix PART IV: Managing Hospitality and Tourism Marketing Appendix A: The Five-Gap Model of Service Quality Appendix B: Forecasting Market Demand

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-516

Total holds: 0

PART I: Understanding the Hospitality and Tourism Marketing Process
PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies
PART III: Developing the Hospitality and Tourism Marketing Mix
PART IV: Managing Hospitality and Tourism Marketing
Appendix A: The Five-Gap Model of Service Quality
Appendix B: Forecasting Market Demand

There are no comments on this title.

to post a comment.