Measurement in marketing : operationalization of latent constructs / Azza Frikha.

By: Frikha, Azza [author.]Material type: TextTextPublication details: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2019Description: 1 online resourceISBN: 9781119671374; 111967137XSubject(s): Marketing research | Marketing researchOnline resources: Wiley Online Library
Contents:
Characteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary.
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-2955
Total holds: 0

Characteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary.

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