Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Patrick J. Duparcq.
Material type: TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxvi, 150 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, Philip DDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Reference Books | Central Library, Sikkim University Reference | Reference Collection | 658.8 SHE/L (Browse shelf(Opens below)) | v.7 | Not For Loan | P41653 |
V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.
1. Prosumers : a new type of consumer --
2. The role of the marketing department in the organization of the future --
3. Mapping the future marketplace --
4. Managing direct and online marketing --
5. Marketing in the network economy (with Ravi S. Achrol) --
6. Marketing in the age of information democracy (with Mohanbir Sawhney) --
7. Nine major shifts in the new economy (with Dipak Jain and Suvit Maesincee) --
8. The future with a baseline / Ward hanson --
9. The impact of web 2.0 on business-to-business marketing / Thomas Steenburgh and Das Narayandas --
10. The converging of disparate fields / Edward C. Malthouse --
11. Technology and marketing : not an entirely new story / Patrick J. Duparcq --
12. Impact of technology on marketing : an interview with Philip Kotler.
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