Managing media work/ edited by Mark Deuze
Material type: TextPublication details: Los Angeles: Sage, 2011Description: 307 pISBN: 9781412971249Subject(s): Mass media -- ManagementDDC classification: 302.23068Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 302.23068 DEU/M (Browse shelf(Opens below)) | Available | P14823 |
Managing media work --
Media management theory and practice --
The management of the creative industries : from content to context --
managing strategy and maximizing innovation in media organizations --
New media policies --
Global deregulation and media corporations --
The international division of cultural labor --
Journalism in a network --
Atypical newswork, atypical media management --
On the wisdom of ignorance : knowledge and the management of contemporary organizations --
Understanding multinational media management --
The organization of film and television production --
Producing filmed entertainment --
New firms in the screen-based media industry : startups, self-employment, and standing reserve --
Connecting the dots : structure, strategy and subjectivity in entertainment media --
Advertising : structure, agency or agencement?. From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising --
Advertising management and professional identity in the digital age --
Managing global public relations in the new media environment --
The culture of gamework --
Same as the old boss? : changes, continuities, and careers in the digital music era --
"Life is a pitch" : managing the self in new media work --
Managing media companies through the digital transition --
Notes on organized networks: urgent aphorisms for the connected multitides.
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