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Segmentation, revenue management and pricing analytics/ Tudor Bodea and Mark E Ferguson

By: Bodea,TudorContributor(s): Ferguson, MarkMaterial type: Text

TextPublication details: New York: Routledge, 2014Description: x, 255 p. : ill. ; 25 cmISBN: 9780415898331Subject(s): Market segmentation | Pricing | Revenue managementDDC classification: 658.1554

Contents:

Ch. 1 The Ideas Behind Customer Segmentation ch. 2 Forecasting ch. 3 Promotion Forecasting ch. 4 Capacity-Based Revenue Management ch. 5 Unconstraining ch. 6 Pricing Analytics ch. 7 Dynamic and Markdown Pricing ch. 8 Pricing in Business-to-Business Environments ch. 9 Customer Behavior Aspects of Pricing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.1554 BOD/S (Browse shelf(Opens below))	Available		P41856

Total holds: 0

Ch. 1 The Ideas Behind Customer Segmentation

ch. 2 Forecasting

ch. 3 Promotion Forecasting

ch. 4 Capacity-Based Revenue Management

ch. 5 Unconstraining

ch. 6 Pricing Analytics

ch. 7 Dynamic and Markdown Pricing

ch. 8 Pricing in Business-to-Business Environments

ch. 9 Customer Behavior Aspects of Pricing.

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