The magic of the magic of bollywood: at home and abroad/ Anjali Gera Roy

By: Roy, Anjali GeraMaterial type: TextTextPublication details: SAGE, 2012ISBN: 9788132116837Subject(s): Social ScienceOnline resources: Click here to access online
Contents:
Introduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M.K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.
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e-Books e-Books Central Library, Sikkim University
Not for loan E-1346
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Introduction / Anjali Gera Roy --
Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M.K. Raghavendra --
Post-national B(H)ollywood and the national imaginary / Meena T. Pillai --
Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan --
A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu --
Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah --
Soft power and Pakistani viewers / Shahnaz Khan --
Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan --
Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko --
Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene --
"Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju --
New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel --
Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah --
Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam --
Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique --
Bollywood's circuits in Germany / Florian Krauss.

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