Corporate reputation decoded: building, managing and strategising for corporate excellence/ Asha Kaul
Material type: TextPublication details: SAGE, 2014ISBN: 9789351504061Subject(s): Business and ManagementOnline resources: Click here to access onlineItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
e-Books | Central Library, Sikkim University | Not for loan | E-1379 |
Cover; Contents; Preface; Acknowledgements; 1 --
An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I --
Understanding Corporate Reputation; 2 --
Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II --
Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 --
Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 --
Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 --
Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III --
Managing Corporate Reputation7 --
Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 --
Choreographing the Organisation --
Media Tango: Managing Media Relations; 9 --
Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 --
Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV --
Strategising Corporate Reputation; 11 --
'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I --
Companies, Regulatory Bodies and InstitutesIndex II --
People; About the Authors.
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