Essentials of corporate communication: implementing practices for effective reputation management/ Cees B.M. van Riel
Material type: TextPublication details: London: Routledge, 2007Description: xvi, 306 pISBN: 041532825X (hard cover)Subject(s): Communication in management | Corporate image | Corporations--Public relationsDDC classification: 302.2
Contents:
What is corporate communication? --
From communication to reputation --
Building identity and identification --
Measuring corporate identity --
Communicating with the corporate brand --
Developing a reputation platform --
Expressing the company --
Communicating with key stakeholder groups --
Assessing the effectiveness of corporate communication --
Applied reputation research --
Organizing corporate communication.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.2 RIE/E (Browse shelf(Opens below)) | Available | P26460 |
Total holds: 0
What is corporate communication? --
From communication to reputation --
Building identity and identification --
Measuring corporate identity --
Communicating with the corporate brand --
Developing a reputation platform --
Expressing the company --
Communicating with key stakeholder groups --
Assessing the effectiveness of corporate communication --
Applied reputation research --
Organizing corporate communication.
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