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International marketing/ Philip R. Cateora, John L. Graham

By: Cateora, Philip R Contributor(s): Graham, John L Material type: Text

TextPublication details: New York: McGraw Hill, 2007Edition: 13th edDescription: xxxii, 702 p. : ill. ; 29 cmISBN: 9780073080062Subject(s): Export marketing | International business enterprisesDDC classification: 658.8

Contents:

Part I An Overview -- The Scope and Challenge of International Marketing -- The Dynamic Environment of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography: The Foundations of Culture -- Cultural Dynamics in Assessing Global Markets -- Culture, Management Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups -- Part IV Developing Global Marketing Strategies -- Global Marketing Management: Planning and Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational Marketing Channels -- Exporting and Logistics: Special Issues for Business -- Integrated Marketing Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for International Markets -- Part V Implementing Global Marketing Strategies -- Negotiating with International Customers, Partners, and Regulators -- Part VI Supplementary Material -- The Country Notebook -- Cases.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8 CAT/I (Browse shelf(Opens below))	Available		P05302

Total holds: 0

Part I An Overview --
The Scope and Challenge of International Marketing --
The Dynamic Environment of International Trade --
Part II The Cultural Environment of Global Markets --
History and Geography: The Foundations of Culture --
Cultural Dynamics in Assessing Global Markets --
Culture, Management Style, and Business Systems --
The Political Environment: A Critical Concern --
The International Legal Environment: Playing by the Rules --
Part III Assessing Global Market Opportunities --
Developing a Global Vision through Market Research --
Emerging Markets --
Multinational Market Regions and Market Groups --
Part IV Developing Global Marketing Strategies --
Global Marketing Management: Planning and Organization --
Products and Services for Consumers --
Products and Consumers for Businesses I--
nternational Marketing Channels --
Exporting and Logistics: Special Issues for Business --
Integrated Marketing Communications and International Advertising --
Personal Selling and Sales Management --
Pricing for International Markets --
Part V Implementing Global Marketing Strategies --
Negotiating with International Customers, Partners, and Regulators --
Part VI Supplementary Material --
The Country Notebook --
Cases.

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