Priciples and practice of marketing by David Jobber
Material type:
TextPublication details: London: The McGraw-Hill, 2010.Edition: 6th EdDescription: 946 pISBN: - 9780077123307
- 381 JOB/P
Contents:
1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Books
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Central Library, Sikkim University General Book Section | 381 JOB/P (Browse shelf(Opens below)) | Available | P16692 |
Total holds: 0
1. Fundamentals of modern marketing thought. 2. Marketing analysis. 3. Marketing mix decisions. 4. Competition and marketing. 5. marketing implication and application.
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