Media and communication research method: an tntroduction to qualitive and quantitative approachs/ Arthur Asa Berger
Material type: TextPublication details: New Delhi: SAGE, 2011Edition: 2nd edDescription: 339 pISBN: 9781452256573DDC classification: 302.23072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.23072 BER/M (Browse shelf(Opens below)) | Available | P17059 |
I. GETTING STARTED
1. What is Research?
2. Library Searches
II. METHODS OF TEXTUAL ANALYSIS
3. Semiotic Analysis
4. Rhetorical Analysis
5. Ideological Criticism
6. Psychoanalytic Criticism
III. QUALITATIVE RESEARCH METHODS
7. Interviews
8. Historical Analysis
9. Ethnomethodologlcal Research
10. Participant Observation
IV. QUANTITATIVE RESEARCH METHODS
11. Content Analysis
12. Surveys
13. Experiments
14. A Primer on Descriptive Statistics
V. PUTTING IT ALL TOGETHER
15. Nineteen Common Thinking Errors to Avoid
16. Writing Research Reports
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