Marketing : the retro revolution / Stephen Brown.
Material type: TextPublication details: London : SAGE, 2001Description: x, 262 p. ; 24 cmISBN: 0761968504; 0761968512 (PBK.)Subject(s): MarketingDDC classification: 381
Contents:
Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 381 BRO/M (Browse shelf(Opens below)) | Available | P18241 |
Total holds: 0
Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
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