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Legends in marketing. Yoram (Jerry) Wind/ series editor, Jagdish N. Sheth ; volume editor, Vijay Mahajan.

by Sheth, Jagdish N., ed | Mahajan, Vijay, ed.

Series: (Legends in marketing)Material type: Text Text Publication details: New Delhi: Sage, 2014Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.8 SHE/L.

Rise of rural consumers in developing countries: Harvesting 3 billion aspirations/ Vijay Mahajan, Kathy Warelow

by Mahajan, Vijay | Warelow, Kathy.

Material type: Text Text Publication details: SAGE, 2016Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

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