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Air wars: television advertising and social media in election campaigns 1952-2012/ Darrel M. West.

by West, Darrell M.

Material type: Text Text Publication details: Los Angeles: Sage, 2015Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 324.73097306045 WES/A.

Corporate communications: a 21st century primer/ Joseph Fernandez.

by Fernandez, Joseph.

Material type: Text Text Publication details: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Transnational media and contoured markets: redefining Asian television and advertising/ Amos Owen Thomas

by Thomas, Amos Owen.

Material type: Text Text Publication details: London: SAGE, 2006Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

'Ad'apting to markets: repackaging commercials in Indian languages/ Sunitha Srinivas C.

by C., Sunitha Srinivas.

Material type: Text Text Publication details: New Delhi: SAGE, 2015Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

The craft of copywriting/ June A. Valladares

by Valladares, June A.

Material type: Text Text Publication details: New Delhi: SAGE, 2000Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

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