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Advertising and promotion: an integrated marketing communications perspective/ George E. Belch; Michael A. Belch

by Belch, George E.

Edition: 7th Ed.Material type: Text Text Publication details: New Delhi: Tata McGraw Hill Education pvt. ltd, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 BEL/A.

Advertising and promotion: an integrated marketing communications perspective/ George E. Belch, Michael A. Belch

by George E. Belch | Michael A. Belch.

Edition: 7th Ed.Material type: Text Text Publication details: New Delhi: Tata McGraw Hill Education pvt. ltd, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 BEL/A.

Advertising and promotion: an integrated marketing communications perspective/ George E. Belch; Michael A. Belch

by Belch, George E.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010Availability: Not available: Checked out (1).

The hidden persuaders/ Vance Packard ; with an introduction by Mark Crispin Miller.

by Packard, Vance.

Material type: Text Text Publication details: New York: Ig Publishing, c2007Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1019 PAC/H.

The hidden persuaders/ Vance Packard ; with an introduction by Mark Crispin Miller.

by Packard, Vance.

Material type: Text Text Publication details: New York: Ig Publishing, c2007Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1019 PAC/H.

The hidden persuaders/ Vance Packard ; with an introduction by Mark Crispin Miller.

by Packard, Vance.

Material type: Text Text Publication details: New York: Ig Publishing, c2007Availability: Not available: Checked out (1).

The future of advertising: new media, new clients, new consumers in the post-television age/ Joe Cappo.

by Cappo, Joe.

Material type: Text Text Publication details: Chicago, OH : McGraw-Hill, 2003Availability: Not available: Checked out (1).

Truth, lies, and advertising: the art of account planning/ Jon Steel.

by Steel, Jon.

Material type: Text Text Publication details: New York : Wiley, c1998Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.111 STE/T.

Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

by Joseph, Jaffe.

Material type: Text Text Publication details: Princeton, N.J. : Recording for the Blind & Dyslexic, 2005Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 JAF/L.

Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

by Veloso, Maria.

Edition: 2nd ed.Material type: Text Text Publication details: New York : American Management Association, c2009Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.872 VEL/W.

Positioning : the battle for your mind / Al Ries, Jack Trout.

by Ries, Al.

Material type: Text Text Publication details: New York ; London : McGraw-Hill, c2001Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 650 RIE/M.

Advertising & sales promotion / S.H.H. Kazmi, Satish K. Batra.

by Kazmi, S. H. H.

Edition: 3rd Ed.Material type: Text Text Publication details: New Delhi : Excel Books, 2008Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.81 KAZ/A.

Advertising & sales promotion / S.H.H. Kazmi, Satish K. Batra.

by Kazmi, S.H.H.

Edition: 3rd ed.Material type: Text Text Publication details: New Delhi: excel books, 2008Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.81 KAZ/A.

Advertising and promotion: an integrated marketing communications perspective / George E. Belch.

by Belch, George E.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 BEL/A.

Integrated advertising, promotion, and marketing communicaitons / by Kenneth E. Clow and Donald Baack.

by Clow, Kenneth E.

Edition: Material type: Text Text Publication details: New Delhi: Pearson Education, 2007Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 CLO/I.

Television myth and the American mind/ Hal Himmelstein.

by Himmelstein, Hal.

Edition: 2nd ed.Material type: Text Text Publication details: Westport, Conn. : Praeger, 1994Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 302.2345 HIM/T.

Crisis communications: a casebook approach/ Kathleen Fearn-Banks

by Fearn-Banks, Kathleen.

Edition: 4th ed.Material type: Text Text Publication details: New York: Routledge, 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.2 BAN/C.

Handbook of consumer psychology/ edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes

by Haugtvedt, Curtis P | Herr, Paul M | Kardes, Frank R.

Material type: Text Text Publication details: New York: Lawrence Erlbaum Associates, c2008Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.8342 HAU/H.

The advertising handbook/ Helen Powell,Sean Brierley

by Powell, Helen | Brierley, Sean.

Series: Media PracticeEdition: 3rd. ed.Material type: Text Text Publication details: New York : Routledge, 2009Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 659.1 POW/A.

Strategic advertising management/ Larry Percy, John R. Rossiter, Richard Elliott.

by Percy, Larry | Elliott, Richard H | Rossiter, John R.

Edition: 4th ed.Material type: Text Text Publication details: New York: Oxford University Press, 2012Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 LAR/S.

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