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The business of tourism / J. Christopher Holloway, Claire Humphreys.

by Holloway, J. Christopher.

Edition: 10th ed.Material type: Text Text Publication details: England: Pearson, 2016Availability: Items available for loan: Central Library, Sikkim University (2) Call number: 910.68 HOL/B, ...

The economics of tourism / M. Thea Sinclair, Mike Stabler

by Sinclair, M. Thea.

Series: Routledge advances in tourism ; 3Material type: Text Text Publication details: London, [England] : Routledge, 1997Online access: Click here to access online Availability: Items available for loan: Central Library, Sikkim University (2) Call number: 338.4791 SIN/E, ...

Alternative market research methods: market sensing / edited by David Longbottom, Alison Lawson

Material type: Text Text Publication details: London: Routledge, 2017Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.83 LON/A.

Telling the design story : effective and engaging communication Amy M. Huber.

by Huber, Amy M.

Material type: Text Text Publication details: New York: Routledge, 2018Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 745.2 HUB/T.

Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

by Brace, Ian.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Great Britain: Kogan Page, 2018Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.83 BRA/Q.

Event planning and management: principles, planning and practice / Ruth Dowson, David Bassett

by Dowson, Ruth.

Edition: 2nd ed.Material type: Text Text Publication details: London, UK ; New York : Kogan Page, 2018Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 394.2 DOW/E.

Case studies in marketing: the Indian context/ R. Srinivasan

by Srinivasan, R.

Edition: 7th ed. Publication details: New Delhi: PHI Learning, 2018Availability: Items available for loan: Central Library, Sikkim University (2) Call number: 658.80954 SRI/C, ...

Horticultural marketing: A resource and training manual for extension officers/ Food and Agriculture Organization

by Food and Agriculture Organization.

Publication details: New Delhi: Daya Publishing House, 2016Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 635.0688 FAO/H.

The economics of tourism/ Mike J. Stabler, Andreas Papatheodorou and M. Thea Sinclair.

by Stabler, Mike | Papatheodorou, Andreas | Sinclair, M. Thea.

Edition: 2nd ed.Material type: Text Text Publication details: New York : Routledge, c2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 338.4791 STA/E.

Consumer behaviour/ Leon G. Schiffman, Joseph Wisenblit and S., Ramesh Kumar

by Schiffiman, Leion G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 12th ed. Publication details: Uttar Pradesh: Pearson, 2019Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 656.8342 SCH/C.

Marketing management: a decision-making approach/ Pingali Venugopal.

by Venugopal, Pingali.

Material type: Text Text Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2010Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Branding demystified: plans to payoffs/ Harsh V. Verma

by Verma, Harsh V.

Material type: Text Text Publication details: New Delhi: SAGE, 2009Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Beyond consumer marketing: sectoral marketing and emerging trends/ J.S. Panwar

by Panwar, J. S.

Material type: Text Text Publication details: New Delhi: SAGE, 2004Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

The encyclopaedic dictionary of marketing/ Kaleem Mohammed Khan and Mohammed Naved Khan

by Khan, Kaleem Mohammad.

Material type: Text Text Publication details: New Delhi: SAGE, 2006Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Aesthetics in marketing/ Rajat K. Baisya and G. Ganesh Das

by Baisya, Rajat K | Das, G. Ganesh.

Material type: Text Text Publication details: London: SAGE, 2008Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Social marketing in India/ Sameer Deshpande and Nancy R. Lee

by Deshpande, Sameer | Lee, R. Nancy.

Material type: Text Text Publication details: New Delhi: SAGE, 2013Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Agri-input marketing in India/ Pingali Venugopal and Ram Kaundinya

by Venugopal, Pingali | Kaundinya, Ram.

Material type: Text Text Publication details: Los Angeles: SAGE, 2014Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Lean customer engagement/ Shil Niyogi

by Niyogi, Shil.

Material type: Text Text Publication details: Los Angeles: SAGE, 2016Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Origination : the geographies of brands and branding / Andy Pike.

by Pike, Andy, 1968- [author.].

Material type: Text Text Publication details: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

by Siegel, Eric, 1968-.

Material type: Text Text Publication details: Revised and Updated Edition. ; Hoboken : Wiley, 2016Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

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