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Services marketing: remainder of title people, technology, strategy/ Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th ed.Material type: Text Text Publication details: Chennai: Pearson, 2007Availability: Not available: Checked out (1).

Marketing planning, implementation and control/ William M. Pride

by Pride, William M.

Material type: Text Text Publication details: New Dedlhi: Cengage learning India, 2009Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 381 PRI/M.

Marketing research: a South Asian perspective/ Gilbert A. Churchill

by Churchill, Gilbert A.

Material type: Text Text Publication details: Australia: Cengage learning, 2009Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 381.072 CHU/M.

Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

by Joseph, Jaffe.

Material type: Text Text Publication details: Princeton, N.J. : Recording for the Blind & Dyslexic, 2005Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 JAF/L.

Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

by Veloso, Maria.

Edition: 2nd ed.Material type: Text Text Publication details: New York : American Management Association, c2009Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.872 VEL/W.

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine.

Edition: 2nd ed.Material type: Text Text Publication details: New York, NY : Routledge, 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.2072 DAY/Q.

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine.

Edition: 2nd ed.Material type: Text Text Publication details: New York, NY : Routledge, 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.2072 DAY/Q.

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine.

Edition: 2nd ed.Material type: Text Text Publication details: New York, NY : Routledge, 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.2072 DAY/Q.

Entrepreneurship / Madurima Lall

by Lall, Madurima.

Edition: 2nd.ed.Material type: Text Text Publication details: New Delhi: Excel books, 2008Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.1201 LAL/E.

Marketing research / G.C. Beri.

by Beri, G.C.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi: Tata McGraw Hill, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8072 BER/M.

Marketing research / G.C. Beri.

by Beri, G.C.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi: Tata McGraw Hill, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8072 BER/M.

Sales and distribution management : text and cases with SAP applications : an Indian perspective / S.L. Gupta.

by Gupta, S.L.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi, India : Excel Books, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.81 GUP/S.

Sales and distribution management : text and cases with SAP applications : an Indian perspective / S.L. Gupta.

by Gupta, S.L.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi: Excel Books, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.81 GUP/S.

Marketing management : text and cases : Indian context/

by Panda,Tapan.

Edition: 2nd.ed.Material type: Text Text Publication details: New Delhi: Excel books, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 PAN/M.

Marketing management : text and cases : Indian context / Tapan K. Panda.

by Panda, Tapan K.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi: Excel Books, 2007Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 PAN/M.

Marketing management : global perspective, Indian context/ V.S. Ramaswamy, S. Namakumari.

by Ramaswamy,V.S.

Material type: Text Text Publication details: [Delhi] : Macmillan, [2009]Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 RAM/M.

Marketing management : global perspective, Indian context/ V.S. Ramaswamy, S. Namakumari.

by Ramaswamy,V.S.

Material type: Text Text Publication details: [Delhi] : Macmillan, [2009]Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 RAM/M.

Brands and branding geographies/ edited by Andy Pike.

by Pike, Andy, ed.

Material type: Text Text Publication details: Cheltenham : Edward Elgar Pub., 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.827 PIK/B.

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