Interpreting qualitative data: methods for analyzing talk, text and interaction / David Silverman

Includes bibliographical references (p. [406]-421) and indexes.

THEORY AND METHOD IN QUALITATIVE RESEARCH
Beginning Research
1.1 Common problems (and solutions)
1.2 Research design: some broader issues
1.3 The range of qualitative methods
1.4 Conclusions
What Is Qualitative Research?
2.1 When quantitative research is appropriate
2.2 The nonsense of quantitative research
2.3 The sense of qualitative research
2.4 The nonsense of qualitative research
2.5 Combining quantitative and qualitative research
2.6 Quantitative measures in qualitative research
2.7 Varieties of qualitative research
METHODS
Ethnography and Observation
3.1 The ethnographic focus
3.2 Methodological issues
3.3 The theoretical character of ethnographic observations
3.4 Conclusion: the unity of the ethnographic project
Interviews
4.1 What is an 'open-ended' interview?
4.2 Why interview?
4.3 Implications: three versions of interview data
4.4 Positivism
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4.5 Emotionalism
4.6 Constructionism
4.7 . Adolescent cultures: combining 'what' and 'how' questions
4.8 Moral tales of parenthood
4.9 The three models: a summary
4.10 Three practical questions - and answers
4.11 Conclusion
Texts
5.1 Structure of this chapter
5.2 Content analysis
5.3 Narrative structures
5.4 Ethnography
5.5 Ethnomethodology: membership categorization analysis
5.6 Conclusion
Naturaiiy Occurring Talk
6.1 Why work with tapes?
6.2 Transcribing audiotapes
6.3 Conversation analysis
6.4 Discourse analysis
6.5 CA and DA compared
6.6 Conclusion
Visual Images
7.1 Kinds of visual data
7.2 Research strategies
7.3 Content analysis
7.4 Semiotics
7.5 Workplace studies
7.6 Conclusion
RESEARCH PRACTICE
Credible Qualitative Research
8.1 Does credibility matter?
8.2 Reliability
8.3 Validity
8.4 Generalizability
8.5 Conclusions
Research Ethics
9.1 Ethical pitfalls
9.2 Ethical safeguards
9.3 Some ethical complications
Writing Your Report
10.1 Beginnings
10.2 Your literature review
10.3 Your methodology section
10.4 Writing up your data
10.5 Your final section
10.6 A short note on plagiarism
IMPLICATIONS
The Relevance of Qualitative Research
11.1 Three roles for the social scientist
11.2 The audiences for qualitative research
11.3 The contribution of qualitative social science
11.4 Summary
11.5 Conclusion
The Potential of Qualitative Research: Eight Reminders
12.1 Take advantage of naturally occurring data
12.2 Avoid treating the actor's point of view as an explanation
12.3 Study the interrelationships between elements
12.4 Attempt theoretically fertile research
12.5 Address wider audiences
12.6 Begin with 'how' questions - then ask 'why'?
12.7 Study 'hyphenated' phenomena
12.8 Treat qualitative research as different from journalism
12.9 Concluding remarks