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Social psychology of consumer behavior/ edited by Michaela Wänke

Contributor(s): Wänke, Michaela (ed)Material type: Text

TextPublication details: New York: Psychology Press, 2009Description: ix, 396 pISBN: 9781841694986 (hardcover : alk. paper)Subject(s): Consumer behavior--Psychological aspects Consumer behavior Consumers--Psychology Psychology -- Social psychologyDDC classification: 658.8342

Contents:

Part 1. Introduction: A Tale of Two Disciplines. M.Wanke, What's Social about Consumer Behavior? R.S. Wyer, Jr., R. Adaval, Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal, N. Liberman, Y. Trope, Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij, The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless, R. Greifenender, Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev, R. Hamilton, Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer, Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham, The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz, H. Song, J. Xu, When Thinking is Difficult: Metacognitive Experiences as Information . Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt, A.Y. Lee, C.J. Torelli, Cross-Cultural Issues in Consumer Behavior. L.J. Shrum, Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein, R.B. Cialdini, Normative Influences on Consumption and Conservation Behaviors. A. Kirmani, M.C. Campbell, Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee, E.T. Higgins, The Persuasive Power of Regulatory Fit. M. Friese, W. Hofmann, M. Wanke, The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach, Y. Zhang, The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8342 WAN/S (Browse shelf(Opens below))	Available		P26611

Total holds: 0

Part 1. Introduction: A Tale of Two Disciplines. M.Wanke, What's Social about Consumer Behavior? R.S. Wyer, Jr., R. Adaval, Social Psychology and Consumer Psychology: An Unexplored Interface.
Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal, N. Liberman, Y. Trope, Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij, The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless, R. Greifenender, Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev, R. Hamilton, Compensatory Reasoning in Choice.
Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer, Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham, The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz, H. Song, J. Xu, When Thinking is Difficult: Metacognitive Experiences as Information
. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt, A.Y. Lee, C.J. Torelli, Cross-Cultural Issues in Consumer Behavior. L.J. Shrum, Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein, R.B. Cialdini, Normative Influences on Consumption and Conservation Behaviors. A. Kirmani, M.C. Campbell, Taking the Target's Perspective: The Persuasion Knowledge Model.
Part 5. Goals and Self-regulation. A.Y. Lee, E.T. Higgins, The Persuasive Power of Regulatory Fit. M. Friese, W. Hofmann, M. Wanke, The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach, Y. Zhang, The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.

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