The 22 immutable laws of branding: how to build a product or service into a world-class brand/ Al Ries and Laura Ries.
Material type:
TextPublication details: New York : HarperBusiness, c2002Description: xvi, 255 p. : ill. ; 24 cmISBN: 0060007737Other title: Twenty-two immutable laws of branding | How to build a product or service into a world-class brandSubject(s): Branding (Marketing) | Marketing -- Decision making | Internet marketingDDC classification: 343.082
Contents:
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 343.082 RIE/I (Browse shelf(Opens below)) | Available | P18248 |
Total holds: 0
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
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