Pop brands: branding, popular music and young people/ Nicholas Carah
Material type:
TextSeries: (Mediated youth) ; v. 11Publication details: New York: Peter Lang, 2010Description: xxi, 199 p. : ill. ; 24 cmISBN: 9781433105647Subject(s): Mass media and youth | Popular music--Social aspectsDDC classification: 302.230835
Contents:
"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape --
Music --
as it should be: the work of meaning making --
"I pushed my way to the front with every band I saw": mediating live music --
"We are not here to endorse products; we are just here to play music": musicians in the brandscape --
"Enjoy responsibly!": young people as brand co-creators --
"I'm here to party --
": the social narratives of brands --
Brand builders --
The future of mediated youth.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 302.230835 CAR/P (Browse shelf(Opens below)) | Available | P11690 |
Total holds: 0
"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape --
Music --
as it should be: the work of meaning making --
"I pushed my way to the front with every band I saw": mediating live music --
"We are not here to endorse products; we are just here to play music": musicians in the brandscape --
"Enjoy responsibly!": young people as brand co-creators --
"I'm here to party --
": the social narratives of brands --
Brand builders --
The future of mediated youth.
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