Media audience research: a guide for professionals/ Graham Mytton, Peter Diem and Piet Hein van Dam.

By: Mytton, GrahamContributor(s): Diem, Peter | Dam, Piet Hein vanMaterial type: TextTextPublication details: housand Oaks, California : SAGE Publications, Inc., 2015Description: 1 online resource (xvi, 281 pages)ISBN: 9789351506423Subject(s): Social Science | Mass media -- Research -- Methodology | 05.30 mass communication and mass media: generalOnline resources: Click here to access online
Contents:
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-1228
Total holds: 0

Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.

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