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		Artificial intelligence for marketing : practical applications / Jim Sterne. by Sterne, Jim, 1955- [author.]. Series: Wiley and SAS business seriesMaterial type: Text Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) . Add to cart (remove)
		Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif, and Eric Fettman. by Alhlou, Feras [author.]. Material type: Text Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc, 2016Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) . Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [author.] \| Wilson, Hugh, 1962- [author.]. Material type: Text Publication details: Eighth edition. ; Hoboken : Wiley, 2016Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) . Add to cart (remove)
		Origination : the geographies of brands and branding / Andy Pike. by Pike, Andy, 1968- [author.]. Material type: Text Publication details: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) . Add to cart (remove)
		Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. by Siegel, Eric, 1968-. Material type: Text Publication details: Revised and Updated Edition. ; Hoboken : Wiley, 2016Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) . Add to cart (remove)
		Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin. by Artun, Omer, 1969- \| Levin, Dominique, 1971-. Material type: Text Publication details: Hoboken : Wiley, 2015Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) . Add to cart (remove)

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