Intellectual property and business: the power of intangible assets/ Rodney D. Ryder, Ashwin Madhavan.
Material type:
TextPublication details: New Delhi, India : SAGE, 2014Description: 1 online resource (319 pages)ISBN: 9789351504450Subject(s): Business and Management | Intellectual property -- United States | Intellectual propertyOnline resources: Click here to access online
Contents:
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
e-Books
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Central Library, Sikkim University | Not for loan | E-2002 |
Total holds: 0
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
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