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Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ Roni Zirinski

By: Zirinski, RoniMaterial type: Text

TextPublication details: New York: Peter Lang, 2005Description: xiv, 176 p. : ill. ; 23 cmISBN: 0820474452Subject(s): Saudi Arabia | AdvertisingDDC classification: 659.109538

Contents:

List of illustrations -- Acknowledgments -- Introduction: toward a semiotic analysis -- Of advertising in Saudi Arabia -- Ilm al-miqat, the science of times: timepieces and history -- The camel and the wheel: automobiles in the desert -- Sihah wa-afiyyah: food ads from the futur to hilwayat -- Ughmuri ahasisaki: cosmetics and personal care products -- Home and away: electronics, leisure, and recreation -- The calligraphic ad: pens, writing, and grammar -- Epilogue: hybridic Arabism -- Notes -- Bibliography -- Index.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	659.109538 ZIR/A (Browse shelf(Opens below))	Available		P10879

Total holds: 0

List of illustrations --
Acknowledgments --
Introduction: toward a semiotic analysis --
Of advertising in Saudi Arabia --
Ilm al-miqat, the science of times: timepieces and history --
The camel and the wheel: automobiles in the desert --
Sihah wa-afiyyah: food ads from the futur to hilwayat --
Ughmuri ahasisaki: cosmetics and personal care products --
Home and away: electronics, leisure, and recreation --
The calligraphic ad: pens, writing, and grammar --
Epilogue: hybridic Arabism --
Notes --
Bibliography --
Index.

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