Hall, Colin Michael, <br/><br/>
Tourism and social marketing / 
C. Michael Hall. 
 - London:  Routledge,  2014. 
 - xii, 294 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 244-288) and index. 
<br/><br/>1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour <br/>3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing <br/>5.The Craft and Practice of Social Marketing <br/>6.The Demarketing of Tourism Attractions, Activities and Destinations <br/>7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues <br/>9.Sustainable Consumption and Social Marketing <br/>10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic? 
<br/><br/><label>ISBN: </label>9780415576666 (pbk) 9780203854259 (ebk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism.<br/>Social marketing.<br/>BUSINESS & ECONOMICS / Consumer Behavior.<br/>TRAVEL / General.
<br/><br/><label>Dewey Class. No.: </label>910.688  / MIC/T