Locating cultural change: theory, method, process/ 
edited by Partha Pratim Basu and Ipshita Chanda. 
 - New Delhi ; Thousand Oaks :   SAGE Publications,    2011. 
 - 1 online resource (vi, 279 pages) : illustrations 
<br/><br/>Introduction : locating cultural change : process and method -- Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy -- Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy -- Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh -- Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy -- Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta -- Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda -- Minority rights in India : a view from the regional press / Partha Pratim Basu -- Medical advertisement : an embodiment of culture / Dalia Chakraborty -- Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan.  
<br/><br/><label>ISBN: </label>9788132118886 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Science<br/>Social change -- India.<br/> India -- Social conditions.<br/>Popular culture -- India.