Ryder, Rodney D. <br/><br/>
Intellectual property and business: the power of intangible assets/ 
Rodney D. Ryder, Ashwin Madhavan. 
 - New Delhi, India :  SAGE,  2014. 
 - 1 online resource (319 pages) 
<br/><br/>The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation. 
<br/><br/><label>ISBN: </label>9789351504450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Intellectual property -- United States. <br/>Intellectual property.