Pickering, Ian, <br/><br/>
Writing for news media :  the storyteller's craft / 
Ian Pickering. 
 - Milton Park:  Routledge,  2018 
 - vi, 279 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 275-276) and index. 
<br/><br/>You, the storygatherer -- What is news? -- Tools of the trade -- Borrow from bond -- Building a story -- The first golden rule -- The other golden rules -- Headlines, quotes and pictures -- Tackling different subjects -- Broadcast -- The non-rules of grammar. 
<br/><br/><label>ISBN: </label>9781138655843 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism--Authorship.<br/>Storytelling in mass media.<br/>Television broadcasting of news
<br/><br/><label>Dewey Class. No.: </label>808.06/607  / PIC/W