TY  - GEN
AU  - Etzel, Michael J.
TI  - Marketing
SN  - 9780070151567
U1  - 658.8 
PY  - 2015///
CY  - New Delhi
PB  - Mc graw Hill
N1  - 1. The nature and scope of marketing
2. Identifying and selecting markets
3. Product
4. Price
5.Distribution
 6.Promotion
7. Management the marketing effort
ER  -