Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit 
 - 14th ed. 
 - New Delhi:  Mc graw Hill,  2015. 
 - xxvi, 880 p.  PB 
<br/><br/>1. The nature and scope of marketing<br/>2. Identifying and selecting markets<br/>3. Product<br/>4. Price<br/>5.Distribution<br/> 6.Promotion<br/>7. Management the marketing effort 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ/M