TY  - GEN
AU  - Fiske, John
TI  - Introduction to communication studies
SN  - 9780415596480
U1  - 302.2 
PY  - 2011///
CY  - New York
PB  - Routledge
N1  - 	1. Communication theory --
2. Other models --
3. Communication, meaning, and signs --
4. Codes --
5. Signification --
6. Semiotic methods and applications --
7. Structuralist theory and applications --
8. Empirical methods --
9. Ideology and meanings
ER  -