TY  - BOOK
AU  - Bowie,David
TI  - Hospitality marketing
SN  - 9781138927483 
U1  - 338.47910688 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Hospitality industry
KW  - Marketing
KW  - Hotels
N1  - Includes bibliographical references and index; 	Preface Structure and learning features Acknowledgements Part A: Introduction1.Introduction to hospitality marketing Part B: Pre-encounter Marketing2. Marketing research 3. Understanding and segmenting customers 4. Competitive strategies 5. Developing the offer6.Locating the offer7. Pricing the offer and Revenue Management 8. Distributing the offer 9. Communicating the offer Part C: Encounter Marketing10. Managing the physical environment11. Managing service processes 12. Managing customer-contact employees Part D: Post-encounter Marketing13. Managing customer satisfaction 14. Relationship marketing Part E: The Marketing Plan15. Marketing planningIndex
ER  -