Turban, Efraim

Electronic commerce: a managerial and social networks perspective/ Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban - 8th ed. - New York: Springer, 2015. - xxxix, 793 p. : ill. ; 27 cm. - (Springer texts in business and economics) .

1 Overview of Electronic Commerce

2 E-Commerce: Mechanisms, Infrastructure, and Tools

3 Retailing in Electronic Commerce: Products and Services

4 Business-to-Business E-Commerce

5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

6 Mobile Commerce and Ubiquitous Computing

7 Social Commerce: Foundations, Social Marketing, and Advertising

8 Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce

9 E-Commerce Security and Fraud Issues and Protections

10 Electronic Commerce Payment Systems

11 Order Fulfillment Along the Supply Chain

12 EC Strategy, Globalization, and SMEs

13 Implementing EC Systems: From Justification to Successful Performance

14 E-Commerce: Regulatory, Ethical, and Social Environments

15 Launching a Successful Online Business and EC Projects.

9783319100906


Electronic commerce
Electronic commerce--Management
Business enterprises--Computer networks
Information technology--Management
Operations research
Economics

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