Electronic commerce: a managerial and social networks perspective/
Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
- 8th ed.
- New York: Springer, 2015.
- xxxix, 793 p. : ill. ; 27 cm.
- (Springer texts in business and economics) .
1 Overview of Electronic Commerce
2 E-Commerce: Mechanisms, Infrastructure, and Tools
3 Retailing in Electronic Commerce: Products and Services
4 Business-to-Business E-Commerce
5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
6 Mobile Commerce and Ubiquitous Computing
7 Social Commerce: Foundations, Social Marketing, and Advertising
8 Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce
9 E-Commerce Security and Fraud Issues and Protections
10 Electronic Commerce Payment Systems
11 Order Fulfillment Along the Supply Chain
12 EC Strategy, Globalization, and SMEs
13 Implementing EC Systems: From Justification to Successful Performance
14 E-Commerce: Regulatory, Ethical, and Social Environments
15 Launching a Successful Online Business and EC Projects.
9783319100906
Electronic commerce Electronic commerce--Management Business enterprises--Computer networks Information technology--Management Operations research Economics