TY  - BOOK
AU  - Singhal, Arvind.
AU  - Rogers, Everett M.
TI  - Entertainment-education: a communication strategy for  social change
SN  - 0805833501
U1  - 302.2345091724 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Television in education	
KW  - Developing countries
KW  - Television soap operas--Social aspects
N1  - Entertainment-Education --
The Tailor and the Postmaster --
Entertainment's Unrealized Educational Potential --
The Entertainment-Education Strategy --
The Rise of Entertainment-Education --
Simplemente Maria --
The Maid Weds the Maestro! --
Retracing Simplemente Maria --
The Simplemente Maria Story --
Why Was Simplemente Maria So Popular? --
The Effects of Simplemente Maria --
Ethical Problems Generated by Simplemente Maria --
Miguel Sabido and the Entertainment-Education Strategy --
Miguel Sabido --
Sabido's Entertainment-Education Strategy --
Conventional Versus Entertainment-Education Soap Operas --
Theoretic Bases of Sabido's Soap Operas --
Producing Entertainment-Education Soap Operas --
The Hum Log Story in India --
What Was Hum Log? --
Data Collection --
Educational Themes in Hum Log --
Audience Popularity --
Viewer Letters --
Modeling in Hum Log --
Impacts of Hum Log on Viewers --
Impacts of Hum Log on the Indian Television System --
Why Did Hum Log End? --
The Entertainment-Education Strategy in Music --
Music, a Pervasive Medium --
Entertainment-Education Music --
The Entertainment-Education Strategy in Radio --
The Promise of Radio --
The Archers --
The Jamaican Radio Soap Operas of Elaine Perkins --
Costa Rica's Dialogo --
Kenya's Usbikwapo Shikimana --
Tanzania's Twende Na Wakati --
Tinka Tinka Sukh in India --
The Effects of Entertainment-Education --
What Effects Have Been Found? --
A History of Entertainment-Education Effects Research --
Effects of Twende Na Wakati
ER  -